Mtre Joey Zukran obtained his B.C.L. and LL.B. degrees from McGill University’s faculty of law and was called to the Barreau du Québec in 2016. Joey’s fields of concentration include consumer protection, antitrust violations and class actions. The firm handles these cases on a contingency fee basis, which means that the firm’s remuneration is conditional upon obtaining compensation for its clients and class members.
Joey has developed a passion in the field of consumer protection. His experience as a law student volunteering at the Concordia Student Union Legal Information Clinic strengthened his desire to assist consumers, who at times can be very vulnerable. Recognizing the significant disparity between large corporate entities and the individual consumer, Joey aspires to level the playing field and vigorously protect consumers’ rights. Joey is currently leading over 20 class actions in the province of Quebec and is part of a national consortium of attorneys prosecuting Canada’s largest grocery stores and bread producers on allegations of a 16-year bread price-fixing conspiracy.
Although Joey generally acts for plaintiffs, he was recently mandated to defend four private schools named in a class action claiming reimbursement of tuition.
Joey enjoys lecturing to law students at universities and Cegeps across Quebec and gives seminars in the field of consumer protection and class actions.
In his free time, Joey volunteers as a coach for the Côte St-Luc Minor Hockey Association, where his sons play.