Mtre Joey Zukran obtained his B.C.L. and LL.B. degrees from McGill University’s faculty of law and was called to the Barreau du Québec in 2016. Joey’s fields of concentration include Consumer Protection, Antitrust violations and Class Actions. The firm handles these cases on a contingency fee basis, which means that the firm’s remuneration is conditional upon obtaining compensation for its clients and class members.
Throughout his studies in law and during his experience working at one of Quebec’s largest regional law firms, Joey has developed a passion in the field of consumer protection. He contributed to the landmark class action case brought against several tobacco companies in which the Superior Court of Quebec awarded a record-setting $15-billion in punitive and moral damages to Quebec smokers and ex-smokers. This case motivated Joey to author an academic paper on punitive damages titled Punitive Damages and the Case for Reform in Quebec.
Joey’s experience volunteering at the Concordia Student Union Legal Information Clinic strengthened his desire to assist consumers, who at times can be very vulnerable. Recognizing the significant disparity between large corporate entities and the individual consumer, Joey aspires to level the playing field and vigorously protect consumers’ rights.
Joey enjoys lecturing to law students at universities and Cegeps across Quebec and gives seminars in the field of Consumer Protection and Class Actions.
In his free time, Joey volunteers as a coach for the Côte St-Luc Minor Hockey Association, where his sons play.