McDonald’s Restaurants: Illegal Advertising Directed at Children Under Thirteen Years of Age

Case name

McDonald’s Happy Meal Toys Quebec Class Action;

Quebec Superior Court file #



Plaintiff alleges that McDonald’s Restaurants unlawfully makes use of commercial advertising directed at persons under thirteen (13) years of age, in violation of sections 248 and 249 of Quebec’s Consumer Protection Act, and of paragraph e of section 91 of the Regulation Respecting the Application of the Consumer Protection Act. McDonald’s advertisements for the toys it sells directly incite children to buy (or urge another person to buy) said toys or to seek information about the toys, and this in violation of consumer protection law in Quebec;

Proposed Class

Every consumer, pursuant to the terms of Quebec’s Consumer Protection Act, who since November 15th, 2013, purchased a toy from McDonald’s (including McDonald’s franchised and company-operated restaurant sites), either with or without a Happy Meal®, for any child under thirteen years of age;

Remedies sought for consumers

  • Compensatory and punitive damages;
  • Injunctive remedy ordering McDonald’s to cease the prohibited practice.


Pending Authorization hearing

Files – Antonio Bramante vs. McDonald’s Restaurants of Canada

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